For our film project, we decided to use the brand NYX because we all enjoy their products and what they’re brand stands for. We picked TikToks as the format for our videos because NYX as a brand reaches a younger audience, so we felt as if it would make sense to make content for them on a platform that would reach their intended customer base. Along with that, the company itself is already incredibly active on TikTok, so we would be matching the way they already market their products. Their TikToks are fun and adventurous so we figured that creating a TikTok challenge would be the most appropriate way to match the brand’s aesthetic and we thought it would be a creative way to stay on top of current TikTok trends. We wanted to make this challenge as fun as possible while making sure it would look like a campaign that NYX would come up with themselves. We wanted to showcase different adventurous or daily activities that women go through daily to prove the makeup can withstand anything, but also adding a bit of fun and fantasy with the inclusion of the pop culture reference of Squid Games. We also decided to use the song “We Can’t Stop” by Miley Cyrus to make it seem as if the song was made specifically for the company and the campaign, much like ELF’s “Eyes, Lips, Face” TikTok challenge. NYX as a brand is all about encouraging women to be the best that they can be and embracing their beauty. That is why this series highlighted products from the “Can’t stop, won’t stop” line. We think the #Unstoppable not only matches with the name of the products as well as it is a feeling that we want to instill into the people who use these products. This campaign is meant to convey the values of confidence. The tagline “Makeup as unstoppable as you are” is meant to show that the makeup is supposed to complement the already natural beauty and confidence that is already within the woman wearing the makeup.